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Do Food Labels Need Activity Labels?

So, a KIND bar is about 200 calories, which doesn't sound like very much. But when you're told that you'd need to run (not jog) for twenty straight minutes to burn that off, you start to get a better idea of what those chocolatey nuts really mean for your body. That's the thinking behind a new health initiative proposed by the Royal Society of Public Health in the U.K. When the organization found that 44 percent of people were confused by information on food labels, they realized that symbols are easier to understand than figures and activity symbols would be clearer to people who lack nutritional knowledge. Chief executive of the Society, Shirley Cramer, suggested that a label could have a picture of a person walking with "26" written next to it, or a person running with "13" next to it, to show how to burn the calories in a can of soda. Fifty-three percent of people she surveyed said they would positively change their behavior with that kind of labeling – what about you?

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Do Food Labels Need Activity Labels?

So, a KIND bar is about 200 calories, which doesn’t sound like very much. But when you’re told that you’d need to run (not jog) for twenty straight minutes to burn that off, you start to get a better idea of what those chocolatey nuts really mean for your body.

That’s the thinking behind a new health initiative proposed by the Royal Society of Public Health in the U.K. When the organization found that 44 percent of people were confused by information on food labels, they decided to try something different. 

Chief executive of the Society, Shirley Cramer, suggested that a label could have a picture of a person walking with “26” written next to it, or a person running with “13” next to it, to show how to burn the calories in a can of soda. Fifty-three percent of people she surveyed said they would positively change their behavior with that kind of labeling – what about you? 

Nicholas English
Content Manager of About.com Health
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