This simple yet surprisingly addictive game that engages you in matching colored sweets has an estimate worth of billions, even after this amount decreased from the Wall Street debut of the Company. Even in the best candy crush blog, it is estimated that this company makes around 800,000 dollars daily through in app purchases to help players complete new levels.
This app has had so many people downloading it and making in app purchases. The company behind this app, King Digital Entertainment, was reported to net 568 million dollars last year alone.
There are a number of reasons as to how addictive this game is. The first and most significant is the fact that this game is so easy to play at first, which brings a sense of satisfaction. This sensation is caused by the release of dopa mine in the system that taps into the addictive circuitry spot of the brain. This results into wanting to play the game repeatedly. To avoid boredom of the game, the developers have made every progressive level even more difficult, resulting in more satisfaction and more intermittent release of dopa-mine.
Despite the claims made by the developers of the app and what we lead ourselves believe, this game relies more on luck than our seemingly unbeatable swiping skills. This is due to the randomness of the candy colors allocated at any particular time. As a result, we lose more than we win. This entices us into playing the game more than it would to discourage us. This would not be the case if playing the game was so easy. This techniques is key gambling machine slots. You do not win just enough to keep you playing.
Another reason why this game is so addictive is that it puts a limit to the amount of time we can play it. After 5 losses, it puts you on a time out and you cannot play it until a couple of hours or so. This leaves hungry for more and by the time you are let back into candy land, the pleasure from the mental rewards are multiplied. This is also how King makes its money off the app, by giving you an opportunity to buy back into the action with a few bucks for a few lives.
This deprivation technique is called the hedonistic adaptation. Harvard University conducted a research to try and prove this theory by putting together 2 groups. One group was deprives of chocolate for a week and the other group was given unlimited amounts of chocolate. After a week, both groups were given chocolates. The group deprives of chocolate found the chocolate to be more sweet and satisfying than the group that was deprived.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
Now, while there are shocking stories where people neglected their responsibilities because they could not stop playing this game, candy crush is, at the most part, a completely harmless game. You do not have to pay a dime if you want to and of course, you can quit playing it any time you please.
This app has had so many people downloading it and making in app purchases. The company behind this app, King Digital Entertainment, was reported to net 568 million dollars last year alone.
There are a number of reasons as to how addictive this game is. The first and most significant is the fact that this game is so easy to play at first, which brings a sense of satisfaction. This sensation is caused by the release of dopa mine in the system that taps into the addictive circuitry spot of the brain. This results into wanting to play the game repeatedly. To avoid boredom of the game, the developers have made every progressive level even more difficult, resulting in more satisfaction and more intermittent release of dopa-mine.
Despite the claims made by the developers of the app and what we lead ourselves believe, this game relies more on luck than our seemingly unbeatable swiping skills. This is due to the randomness of the candy colors allocated at any particular time. As a result, we lose more than we win. This entices us into playing the game more than it would to discourage us. This would not be the case if playing the game was so easy. This techniques is key gambling machine slots. You do not win just enough to keep you playing.
Another reason why this game is so addictive is that it puts a limit to the amount of time we can play it. After 5 losses, it puts you on a time out and you cannot play it until a couple of hours or so. This leaves hungry for more and by the time you are let back into candy land, the pleasure from the mental rewards are multiplied. This is also how King makes its money off the app, by giving you an opportunity to buy back into the action with a few bucks for a few lives.
This deprivation technique is called the hedonistic adaptation. Harvard University conducted a research to try and prove this theory by putting together 2 groups. One group was deprives of chocolate for a week and the other group was given unlimited amounts of chocolate. After a week, both groups were given chocolates. The group deprives of chocolate found the chocolate to be more sweet and satisfying than the group that was deprived.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
Now, while there are shocking stories where people neglected their responsibilities because they could not stop playing this game, candy crush is, at the most part, a completely harmless game. You do not have to pay a dime if you want to and of course, you can quit playing it any time you please.
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