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Word of the Day: Mot juste

Monday, March 24, 2025

noun

1. The exact, appropriate word.

"The marketing team debated for hours to find the mot juste for their new campaign slogan."

"Her ability to find the mot juste earned her a promotion to head speechwriter."

"An essential skill for food critics is finding the mot juste to describe subtle flavors."

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French, late 19th century

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Mark Twain, giving advice to novice writers, said, "The difference between the almost right word and the right word is really a large matter — 'tis the difference between the lightning-bug and the lightning." Translated exactly from French, "mot juste" means "right word," and in English, it refers to the idea of …