I am so excited to introduce the biggest launch of 2024 (okay, I might be biased):
Aqua Factory, our new ultra-hydrating toner. I made my very first prototype of Aqua Factory in July 2020, so it's been a long time coming.
You'll get more emails with all the beautiful photos and reviews, so let me take this opportunity to sink my teeth into the science of Aqua Factory.
Your epidermis (the outer layers of your skin) is constantly generating new skin cells that rise up through the layers and then fall off. A skin cell only exists for about 30 days before it sloughs off, a process called desquamation. This process is managed by enzymes in your epidermis.
Those enzymes need a certain level of hydration to work. If those enzymes don't have enough water and aren't functioning properly, then dead skin cells can build up, causing dullness, ashiness, flaking, and clogged pores.
To maintain those hydration levels, your body produces natural moisturizing factors (NMFs), compounds that hold onto water. Aqua Factory features two of the most prominent and well-studied NMFs, urea and sodium PCA. These are skin-identical ingredients that increase hydration, softness, and barrier function.
I also added beta glucan, a skincare all-star that not only hydrates like a champ, but also stimulates skin repair and soothes irritated skin.
As if that wasn't enough, I added four additional humectants, bringing Aqua Factory's grand total of humectants to SEVEN. Because if less is more, just think about how much more more would be.
Humectants are known for their hydration abilities, but they can also be quite sticky. There's a reason I was in the lab with this one for four years: for all its humectant goodness,
Aqua Factory is totally invisible. It's not the slightest bit sticky or greasy, and it soaks into your skin instantly. It's made for layering and fits into any skincare routine.
I'm so excited for you to try it!
Tag us @stratiaskin on Instagram and TikTok to let me know what you think!
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